WIB · Listening — Listening Exercises

🎯 Instructions:

Listen to the audio track(s) below.
Complete the interactive exercises on this page.

🎧 Senior Listening

Two tracks with comprehension exercises

Track 1: "How advertisers make us spend money"

7 min · british · standard

🎯 Gist Check Listen and choose the best answer.

1. What is the main purpose of the audio?

To explain how to save money To discuss how advertisers use psychology to influence spending To promote a new product To compare different types of advertising

✅ B. 音频主要讨论广告商如何利用行为科学（如名人代言、心理捷径、助推理论等）来影响消费者的购买决策。

2. According to the audio, why do celebrity endorsements work?

Because celebrities are always right Because they provide a mental shortcut Because they are cheaper than other ads Because they make products look more expensive

✅ B. 音频中提到，名人代言作为一种“心理捷径”，帮助消费者在不确定时快速做出选择，因为他们信任这些可信或知识渊博的人。

3. What is 'nudge theory' according to the audio?

A theory about physical exercise A theory that small prompts can change behaviour A theory about how to push people A theory about pulling customers

✅ B. 音频结尾处明确说明，nudge theory是指通过微小的提示或“助推”来改变人们行为的理论。

🔍 Detail Hunt Listen for specific information.

1. What did Pippa buy recently and why?

✅ new headphones because old ones broke

2. What does Ben Jones call endorsements?

✅ a mental shortcut

3. How much can upselling increase basket spend according to Dean Ward?

✅ 25-30%

4. What did the United Nations World Food Programme create in Tunisia?

✅ a TV show set in a restaurant

5. What phrase means to think in a different, creative way?

✅ think outside the box

Track 2: "Limiting screen time for children"

7 min · british · standard

🎯 Gist Check Listen and choose the best answer.

1. What is the main concern discussed in the audio?

Adults spending too much time on phones Children spending too much time on devices The cost of smartphones for children How to design better apps for children

✅ B. 音频主要讨论的是儿童屏幕时间过长的问题，这是许多家长特别担心的。

2. What does Dr Emily Goodacre suggest parents should do?

Completely take away children's devices Be more intentional about technology use Let children use technology freely Buy more expensive devices for children

✅ B. Emily Goodacre博士建议家长要有意识地使用技术，而不是完全禁止孩子使用设备。

3. What is the idiom 'the bar needs to be higher' referring to?

Making physical bars higher Raising expectations and standards Increasing the price of devices Making children taller

✅ B. 这个习语指的是提高期望和标准，家长需要对孩子的屏幕时间有更高的要求。

🔍 Detail Hunt Listen for specific information.

1. Which country banned social media for under 16s at the end of last year?

✅ Australia

2. According to Dr Emily Goodacre, what should be designed with childhood first in mind?

✅ products

3. What adjective describes acting with a plan or reason in mind?

✅ intentional

4. What does Dr Becky Kennedy suggest parents make to reduce screen time?

✅ little shifts

5. According to the UK media regulator, how many children aged three to four have a smartphone?

✅ one in five

🔄 Compare & Contrast Think about both listening passages together.

Compare and contrast the two listening passages. Both discuss influences on behavior: one focuses on how advertisers encourage spending, and the other on limiting screen time for children. In your response, identify one similarity and one difference between the two topics, using specific examples from the transcripts.

Guiding Questions:

What common strategy do advertisers and parents use to influence behavior, according to the passages?
How does the goal of advertisers (to make us spend) differ from the goal of limiting screen time (to protect children)?